Manchester Business Improvement District launches mystery shopping campaign

The Heart of Manchester Business Improvement District, which encompasses more than 380 retailers across the city, has launched a new Mystery Shopping campaign to evaluate the retailers in the city centre for the quality of their customer service.

The unannounced visits to shops in Manchester’s central retail district, which includes Market Street, King Street, St Ann’s Square, New Cathedral Street, Exchange Square and part of Deansgate, will be conducted by mystery shopping company StoreCheckers, which will assess the quality of service provided by each store during April and May.

The aim of the Mystery Shopping campaign is to identify the strengths and weaknesses of Manchester stores, highlighting where improvements can be made for shoppers in Manchester city centre.

The results will be announced in late May with the top scoring businesses invited to an Awards Breakfast, with the ‘Best of the Best’ then invited to the Retail Trust’s Midsummer Celebration at Manchester Cathedral on June 16.

Heart of Manchester Business Improvement District manager Phil Schulze said: “As part of the BID’s range of services, the launch of a city-wide Mystery Shopping scheme demonstrates an ongoing commitment to ensuring the shopping experience in Manchester is the best it can be, whilst at the same time celebrating excellent customer service in our stores.”