Mango partners with Shazam

Mango is allowing its customers to choose what music is played in its stores following a partnership with Shazam, the mobile app that identifies the music around you.

The partnership will see Shazam In-Store available in 20 Mango stores in Spain, where customers will be able to connect through the app to access Mango’s playlists and choose the songs they want to hear while shopping in the store.

The Spanish retailer has become the first fashion brand in Europe to offer this interactive experience in-store and aims to offer its consumers a better shopping experience.

The Shazam In-Store app for Mango will feature exclusive multimedia content, such as the retailer’s campaigns, special offers and the latest looks of the season. In addition, customers will have access to the brand’s social networks including its Spotify channel.