Margherita Kids launches in the UK

Margherita Missoni, scion of the Missoni family and fashion and lifestyle brand, is bringing her new childrenswear brand to the UK. Margherita Kids will launch exclusively at John Lewis in August, Drapers reports.

Missoni, who is the eldest daughter of Missoni’s creative director, Angela Missoni, founded her own childrenswear label a little over a year ago. The collection consists of 37 pieces for children, from newborns to age 7, and features wearable, boho-style items for which Missoni herself is well-known. Prints are a bold and bright, reminiscent of her family’s aesthetic. Prices range from 20 pounds to 52 pounds

Until now, Margherita Kids was only available in the UK via online retailer Yoox. From August 15, shoppers will be able to buy the brand both in John Lewis stores and through its website.