Marni launches new Marni.com with Yoox Group

In collaboration with Yoox Group, Marni has launched Marni.com as its new, inclusive way to harmonize fashion, editorial, and e-commerce with its brand.

As one of Melrose’s top-high fashion spots, Marni, an Italian fashion label, has become a widely known fashion house in Los Angeles. In a strip as accessible and trendy as Melrose, it’s hard to make a stand as a creative fashion line in the real world. However, the team at Marni have been hard at work in order to innovate a new way to keep their brand in the mix.

Considered one of the more popular brands in Los Angeles, the store has become more and more relevant in the Southern California world. Celebrities such as Ashley Olsen, Diane Kruger, and Ahna O’Reilly have all been spotted with Marni designs on them, keeping the label on the scene. Although A-list recognition has been beneficial, the brand relies more on creative ingenuity to refresh its brand.

As this their 20th successful year, the ineffable Italian brand has made its biggest change: a new website launch. Partnered with one of the top global internet retailers, Yoox Group, since 2006, the high-end fashion house is achieving a perfect balance of e-commerce and editorial perspective.

Now presenting more than just clothes, Marni.com opens up with their 2015 Resort Collection, introducing style, attitudes, and moods. This sophisticated experience guides you through these images in order to use them visually for the ultimate online experience. Emphasizing their most valued content, such as edgy photographs mixed perfectly of scenery, trendy pieces, and overall highlighted subjects.

Increased net revenues for Yoox Group

Yoox Group, has proven beneficial results with increasing net revenues in the past. An increase in +15.1 percent from 2013 to 2014 paves the way for high hopes for 2015. As Marni is in collaboration with Yoox Group, they can expect to excel in the new year with strategic business and creative ideas. “This performance once again demonstrates the solidity of our business model and the great value of our team,” commented Federico Marchetti, Founder and CEO of Yoox Group. With help from Yoox Group, the new Marni.com is readily available.

With Yoox Group’s key performance indicators such as 15.2 million on average a month of unique visitors in 2014, Marni can foresee successful numbers in their newest project. “Despite the many unfavourable conditions affecting the whole of 2014, Yoox exceeded the 500 million euro net revenue threshold and registered EBITDA and net income growth,” stated Marchetti.