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Minkie launches e-commerce website

By Danielle Wightman-Stone

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Retail

Minkie, one of Topshop’s best-selling concessions at its flagship stores in Oxford Street and Westfield in London, is branding out into the world of online retail with its new e-commerce site, MinkieLondon.com.

The new website will showcase and sell the brand’s full range of limited edition vintage-inspired dresses and tops, which feature details such as lace panels, fringing, delicate embroidery, embellishments, pleats or body-con proportions.

Sally Burne, creative director of Minkie, said: “After ten years on the market as a popular Topshop concession, the team here at Minkie have taken a leap into the online realm, making our vast collection available to fashionistas across the world!"

“We’re thrilled to have launched the new website, where we’ll be listing all of our latest limited edition designs as and when they come into stock.”

Minkie will be offering a variety of delivery options including free standard UK delivery, next day delivery for 6.95 pounds, and free international delivery for orders over 100 pounds.

Image: Minkie

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