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Mint Velvet to open first non-high street store

By Danielle Wightman-Stone

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Retail

Womenswear brand Mint Velvet is to open its first standalone store in a non-high street location at Bluewater shopping centre in Kent.

The 1,900 square foot store will be located on the lower Guildhall opposite Reiss, and will house the brand’s latest womenswear collections, accessories and footwear.

Mint Velvet co-founder and chief executive Liz Houghton said: “Opening a store at Bluewater is a key moment for the Mint Velvet brand, not least because it marks a development of our expansion strategy in the UK.

“Bluewater shares all of the same attributes as our traditional locations, being a high-quality destination with significant appeal to our affluent customer base, but also brings the added benefit of serving a much larger catchment area.”

Joining Mint Velvet in Bluewater will be Michael Kors, the American fashion and accessories label will open a 2,800 square foot boutique on the lower Guildhall adjacent to Aspinal and Hackett. The store will feature their complete product ranges including handbags, small leather goods, watches, jewellery, eyewear, and a selection of fragrances.

Completing the enhancements to Bluewater’s line-up of premium brands, LK Bennett is also relocating on the lower Guildhall in a 1,900 square foot store next to Mint Velvet and Jigsaw are relocating to the lower Guildhall into a 1,000 square foot boutique, adjacent to L’Occitane.

All four brands will open their stores this summer.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, added: “Mint Velvet is a very strong addition to Bluewater’s premium line-up, and it is reflective of the centre’s status in the industry that it will be the location of the brand’s first non-High Street store in the country.

“Michael Kors is equally significant and the two, together with the new stores for LK Bennett and Jigsaw, reaffirm Bluewater’s position as the first choice location in the South East for premium brands.”

Image: Mint Velvet

Bluewater
Land Securities
LK Bennett
Michael Kors
Mint Velvet