Missguided enters India through Jabong

Jabong has added leading UK fashion brand Missguided to its long list of brands. Fashion conscious young India will be able to shop for this youth brand’s extensive apparel, shoes, lingerie and accessories collection on jabong’s platform.

Missguided is an empowering, bold and forward thinking online fashion brand, inspired by real life. It designs and creates products informed by its customers and influences like catwalk, celebrity, social media, bloggers and street style. The result is an online fashion destination that encompasses and celebrates everything it means to be a girl in a digitally immersed world today.

Set up in 2009, Missguided has grown manyfold and is ranked fifth among Britain’s fastest growing private companies. India is a key strategic market for the brand.

Jabong has exclusively launched well-known international brands such as Topshop, Topman, Dorothy Perkins, Miss Selfridge, Tom Tailor and River Island. The online retailer recently launched the Party Store, a shop in shop that showcases latest trends, styles, ways to wear and how to dress up for the party season. It also witnessed good sales for the recent Diwali super style fest, durga puja celebrations and Black Friday promotion. It anticipates even better sales for the ongoing Christmas season.