Modcloth stops all operations in Europe due to GDPR
loading...
Retail
ModCloth, the vintage-inspired label acquired by Walmart last year, has ceased all operations in Europe because their website was not ready for the new General Data Protection Regulation (GDPR).
Effective since May 25, the new piece of legislation applies to all companies processing personal data from European citizens, regardless of whether the company is based in Europe or elsewhere. Businesses had two years to prepare for the new regulation. Fines for companies that do not comply with GDPR range between 10 million and 20 million euros.
ModCloth has not disclosed when it expects to reinstate its operations in Europe. FashionUnited has contacted the company for additional commentary, but has yet to receive a response. This article will be updated once FashionUnited receives a reply from the company.
Picture: ModCloth website
Read more:
- The countdown to GDPR: many UK retailers are not ready yet
- GDPR: key challenges online fashion retailers may face
- 4 tips for online fashion retailers for GDPR
- Getting ready for GDPR: practical guidance for fashion influencers
- How will the new GDPR impact brands?
- Unsubscribing from fashion: GPR flooding inboxes
- The best GDPR fashion emails asking you to “stay in touch”