ModCloth, the vintage-inspired label acquired by Walmart last year, has
ceased all operations in Europe because their website was not ready for the
new General Data Protection Regulation (GDPR).
since May 25, the new piece of legislation applies to all companies
processing personal data from European citizens, regardless of whether the
company is based in Europe or elsewhere. Businesses had two years to
prepare for the new regulation. Fines for companies that do not comply with
GDPR range between 10 million and 20 million euros.
ModCloth has not
disclosed when it expects to reinstate its operations in Europe.
FashionUnited has contacted the company for additional commentary, but has
yet to receive a response. This article will be updated once FashionUnited
receives a reply from the company.