​Mr Porter expands watch offering with Bell & Ross

London - Mr Porter is set to offer a curated selection of 21 watches from high-end Swiss label Bell & Ross.

The move sees Mr Porter expand its current watch offering, which includes premium smartwatch Montblanc. Set to launch on April 4, Mr Porter will offer key pieces from Bell & Ross Vintage and Instruments collections, including WW1. BR 123 and BR 126 Chronograph timepieces.

"We are thrilled to be launching Bell & Ross on Mr Porter, an independent brand creating true utilitarian timepieces, with a unique blend of contemporary and heritage style," commented Toby Bateman, Managing Director at Mr Porter. "Our customers will have the pleasure of browsing a curated selection of 21 styles, ideal for both the aspirational buyer as well as the established watch collector."

In honour of the Swiss label's debut on Mr Porter, the online platform is set to feature Bell & Ross and watch expert Robin Swithinbank in its new video series named 'Tick Talk' on April 6. The curated collection launch on Mr Porter builds on Yoox Net-a-Porter foray into the high-end luxury watches and jewellery sector, as the Group aims to increase its offering. Prices for Bell & Ross watches on Mr Porter are set to range from 1,400 pounds to 5,000 pounds.

“We are excited to be working with Mr Porter. The retailer shares our vision of innovation through digital and is constantly striving for excellence as we are. The selection of timepieces available on Mr Porter consists of a range of classic Bell & Ross time instruments," added Carlos A. Rosillo, CEO, Bell & Ross. "All timepieces are made with the most advanced watchmaking techniques and intricately developed design details that we know the Mr Porter consumer will appreciate."

Photos: Courtesy of Bell & Ross