MyTheresa launches Korean language site

Luxury online multibrand retailer has launched a dedicated Korean language website for its customers based in South Korea after the brand recorded triple-digit growth in the market.

“The Korean luxury market is moving quickly to digital. Ever since our first activities in Korea, we have seen a massive consumer shift to digital and a triple digit growth in the market,” said president Michael Kilger. “We strive to provide the best customer experience for women worldwide. For us, it is thus a natural next step to offer our finest edit in luxury fashion to Korean customers also in their mother tongue.”

The German-based e-tailer’s Korean website provides all the relevant free trade agreement documents for products manufactured in the EU for Korean customers, alongside offering free exchanges and returns within 30 days, including a free collection service and 72-hour deliveries. In addition, MyTheresa also offers a personalised customer service with Korean-speaking customer care teams. was founded in 2006 and was acquired by the American Neiman Marcus Group in 2014. It stocks around 200 international designers including Stella McCartney, Gucci, Miu Miu and Saint Laurent. It ships to than 120 countries and is available in English, French, German, Italian, Chinese, and Arabic.

Image: Mytheresa Korea


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