Mytheresa unveils refreshed identity across all categories

German luxury e-commerce platform Mytheresa has unveiled a refreshed logo aimed at creating a unified, distinctive and elevated expression of the brand. The update reflects the company's curated vision across its womenswear, menswear, kidswear, fine jewelry and life categories.

The new identity is designed to establish a stronger visual presence while adapting across all customer touchpoints.

“Luxury is timeless and so should be the identity that represents it,” said Mytheresa chief executive officer Francis Belin. “Our evolved logo reflects who we are today and where we are headed, bringing greater clarity and elegance to our visual identity. This marks an exciting milestone as we continue to elevate the Mytheresa experience.”

Beginning September 1, 2026, the refined logo will roll out across all digital and physical channels, including the website, mobile app, retail stores and brand communications.