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Nearly 40 percent of disposable income to go on Christmas

By Danielle Wightman-Stone

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UK households are set to spend 38.5 percent of their disposable income on Christmas this year, according to Ferratum Group’s annual Christmas Barometer.

The annual research revealed that consumers in the UK are far more generous when it comes to Christmas spending than the other 20 countries surveyed, far exceeding the global average of 23 percent.

In addition, the Christmas Barometer found that households worldwide are finding this level of Christmas spend hard to maintain in 2015. 1 in 5 stated that they will spend less money compared with last year, while two-thirds (64.6 percent) said that they intend to spend a similar amount.

Respondents also revealed that the most popular gifts under the tree in the UK this year will be clothing, books and sports gear.

Tony Gundersen, UK country manager for Ferratum Group said: “This year’s Christmas Barometer clearly demonstrates the UK’s generosity when it comes to Christmas spending, paying far more against disposable income than other countries in Europe and a majority of the Commonwealth.

“With New Year’s resolutions often focusing on becoming more active and purchasing gym equipment, 13.6 percent of the UK’s Christmas spend is set to focus on sporting gear. Retailers need to keep this in mind for their sales strategy during the festive season and into 2016.”

The Christmas Barometer 2015 surveyed 14,205 households about their disposable monthly net income, how much they spend on Christmas, which activities they spend their money on, and how much shopping they do online.

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