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Luxury online retailers Net-a-Porter and Mr Porter are to offer its top customers, dubbed ‘Extremely Important People’ with enhanced personal shopping services from September 2017.

Timed to coincide with the autumn/winter shopping season, the personal shopping options will include a new “you try, we wait” same-day delivery service in London, which will be followed by New York and Hong Kong before the end of the year, as well as at-home shopping consultations.

‘Extremely Important People’ customers will be able to request through their personal shopper to try on their order in the comfort of their home, while the courier waits so anything to be returned can be collected immediately.

The personalise one-to-one home shopping consultations will see ‘Extremely Important People’ receiving a curated selection of product and they will only be invoiced only for the items they choose to keep. This service will be available to customers in London, New York, Hong Kong and Los Angeles from September 2017 onward.

“Through our network of personal shoppers, we are thrilled to be offering these new best-in-class services to our most engaged and loyal customers around the world,” said Alison Loehnis, president of Net-a-Porter and Mr Porter. “We are committed to harnessing innovation to elevate the shopping experience, and ultimately seek to use a personalised touch to make the lives of our customers easier.”

‘Extremely Important People’ customers also receive other loyalty benefits and services including a dedicated personal shopper, global free shipping across Net-a-Porter and Mr Porter, priority access to new arrivals and exclusives collections with the ability to reserve and pre-order, a complimentary Porter magazine and Mr Porter Post subscription and, regular shopping and lifestyle events.