Net-a-Porter to incorporate artificial intelligence in new tool
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London - Luxury e-commerce platform Net-a-Porter is set to roll-out a new tool powered by artificial intelligence (AI) which is designed to select garments for consumers based on their future plans.
Shoppers will be able to search for product suggestions by typing in the location they are travelling or the type of event they are headed to get instant results, according to the Mail on Sunday. In addition, Net-a-Porter is also set to launch another tool which will put together full outfits for shoppers based on the other items they have already selected.
The new technological driven tool is part of Net-a-Porter’s 442 million pound investment in technology and consumer personalisation and is set to launch in a few months.