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New Era to open London flagship

By Danielle Wightman-Stone

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American sportswear brand New Era is set to open a UK flagship on London’s Carnaby Street by the end of the year, to sit alongside its other stores in Westfield Stratford, London’s Soho and Birmingham.

The 1,540 square foot store will be located at 40 Carnaby Street and will span across two floors. The flagship will showcase New Era’s signature 59Fifty cap design, as well as its clothing and footwear lines.

Samantha Bain-Mollison, group retail strategist and leasing executive at Shaftesbury said: “Shaftesbury is delighted to welcome New Era’s West End flagship to Carnaby Street. This highly regarded brand will take residency in a prime position adding a new and exciting offering to our strong fashion mix.”

An exact date for opening has been given, but it is expected to launch some time in the autumn.

Carnaby Street
New Era
Shaftesbury