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New Look Men to open in Bluewater

By Danielle Wightman-Stone

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Retail

High street fashion chain New Look is to open its largest dedicated menswear store and its first in the South East in Bluewater, Kent, at the end of May, as it continues to expand the brand’s standalone presence.

The 4,300 square foot store will be situated on the upper Thames Walk of the shopping centre, joining the recently upsized Next and forthcoming 40,000 square foot H&M flagship, and will stock the brand’s complete menswear range of clothing, accessories and shoes.

New Look Men has a number of standalone stores across the UK including in the Grand Arcade in Wigan, the Cascades shopping centre in Portsmouth, Merry Hill shopping centre in Birmingham, Intu Trafford Centre, and in the Bentall Centre. The menswear collection is also sold in around 175 of New Look’s 571 stores.

New Look to open largest dedicated menswear store in Bluewater

New Look, chief commercial officer, Roger Wightman said: “Menswear is a key strategic priority for New Look, and the opening of menswear standalone stores represents a natural next step for us. We are very proud of the improvements made to our offer over the past two years.

“The opening of menswear standalone stores will allow us to more fully showcase the enhanced quality of our product ranges. Our menswear director, Christopher Englinde, joined us from H&M at the end of 2015, and as a business, we are very excited about the prospects of future growth.”

Commenting on the arrival of New Look Men, Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, added: “Menswear is a key product category at Bluewater, and so New Look’s standalone menswear store is an ideal addition to our mix.

“Also, as the only New Look Men store in the region and the largest in the brand’s portfolio, it further increases Bluewater’s appeal as a destination providing a unique range of brands and experiences for guests.”

Image: New Look Men

New Look