Nike has reopened its stores in South Africa, following the controversy which caused the brand to close some shops in the country last Wednesday. A video which went viral on South African social media showed a white man saying the word “kaffir”, which is equivalent to the N word in the United States. While the man is not employed by the sportswear company, local newspaper Timed Live Online News reported that he is married to a merchandising director at Nike.
In an interview with news agency Reuters, Nike reiterated its “long-standing commitment to diversity, inclusion and respect”.
Race remains still a delicate topic in South Africa, as the country is scarred by its apartheid past.