Norse Projects opens first womenswear store

Danish brand Norse Projects launched its first womenswear collection during Paris Fashion Week this autumn, and the premium brand is ending the year with the opening of its first womenswear flagship store in Copenhagen.

The debut womenswear store is located at 39 Pilestraede in Copenhagen, around the corner from its long-standing menswear store, and features a minimalistic space designed by the brand’s founder Tobia Sloth and Norse’s in-house architectural team that mixes elements of “brutalism with quintessentially Scandinavian design sensibilities”.

The store showcases the brand’s womenswear collection, as well as complementing ready-to-wear and accessories labels including Woman by Common Projects, Lemaire, Toteme, Agger-Flachs and Andersen-Andersen.

Norse Projects has become known for its clean and simple aesthetic using recycled and organic materials. The brand debut as multi-brand store in the Danish capital in 2002 before launching their own menswear collection in 2009.