Oasis adds first airport store

Fashion high street brand Oasis is opening its first airport store at Stansted Airport on November 13, situated in the airport’s refurbished departure lounge.

The Oasis store spans over 1,200 square foot and will carry a selection of the brand’s “must-have” clothing collections and accessories, with a focus on swimwear and holiday dressing.

The layout of the store transforms the brand’s contemporary ‘House of Oasis’ concept to become a ‘House In The Sky’ store with cloud backdrops, innovative aeroplane window digital screens and a cloud themed changing room. Both the store design and the digital storytelling content were created as part of two on-going collaborations, the first between Oasis and London design agency Dalziel and Pow and the second between Oasis and digital media agency Kaleidovision.

Hash Ladha, Oasis COO, said: "In addition to our extensive, multi-million pound refit programme across the country, we are delighted to be launching a flagship store at Stansted Airport. Offering a fantastic holiday collection all the year round, the House in the Sky store fit includes many unique elements that give our customers a complete shopping experience ensuring they start their holiday with a smile."

Oasis has 81 stores across the UK and Ireland.

Images: Oasis