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Oasis to launch Christmas campaign in refitted Bluewater flagship

By Danielle Wightman-Stone

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Retail

Fashion retailer Oasis is set to reopen its newly-refurbished flagship store at the Bluewater shopping centre in Kent on October 31 to coincide with the launch of its Christmas 2014 campaign.

The refitted store, part of the retailer’s multi-million pound investment across the brand, spans over 1,900 square feet and features the brands House of Oasis aesthetic to bring it in line with the retailers vision across all channels.

Commenting on the opening, Hash Ladha, Oasis chief operating officer, said: “This is the seventh Oasis store refit in the past 12 months with an additional three scheduled for completion.

“Having made significant investment as part of a continued commitment to upgrading our stores and services nationwide, our goal is to offer our customers fantastic product as well as a great shopping environment and experience across all Oasis channels.”

Oasis has a total of 293 stores across the UK, Ireland and internationally, and last year its website won ‘The Internet Retailing Award for Onmi’.

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Oasis