Oasis to launch new London concept store

Womenswear retailer Oasis will open a new concept store on London’s Tottenham Court Road on November 6, part of its “on-going commitment to an innovative shopping experience”.

The 3,200 square foot flagship on Tottenham Court Walk will carry the brand’s full autumn/winter 2015 collection, as well as its Christmas range over two floors. The store will also feature a number of firsts for the brand including an in-store cafe and Prosecco bar and a hair and nail bar called ‘Pin and Polish’.

Designed by Dalziel and Pow, this will be the latest store design as part of a four-year collaboration between Oasis and the London design agency, who have been responsible for developing the brand’s signature shop fit.

Hash Ladha, Oasis chief operating officer, said: ”In addition to our extensive, multi-million pound refit programme across the country, we are delighted to be launching a central London flagship store on Tottenham Court Road.

“Featuring an innovative shopping environment, the concept store includes many unique elements for Oasis. The new café and beauty area are designed to give our customers a complete shopping experience.”