Fashion retailers Oasis, Warehouse and Coast have switched to Aptos’ point of sale (PoS) solution across their stores to enhance its customer engagement.

The Aptos PoS solution will allow each brand to enhance shoppers’ in-store experiences and omni-channel journeys, by delivering seamless store experiences that span channels, locations and devices, as well as empowering staff to conduct “informed and meaningful interactions” with shoppers.

The advanced point of sale solution will span across the 178 stores locations of the three brands and will also optimise checkout and returns processing, and improve store management and operations.

Additionally, by deploying Aptos Store in the cloud, the three retailers will be able to implement the solution faster, streamline technology infrastructure, and more easily support new store locations worldwide, said Aptos.

David Mold, IT and managed services director for Oasis, Warehouse and Coast, said in a press release: “As we undergo a technology transformation aimed at maximising our in-store efficiency and enhancing customer engagement, it was important to select a technology vendor that offered the most advanced omni-channel functionality combined with the benefits of deploying applications in the cloud.

“Coast already runs Aptos’ cloud-based Digital Commerce solution, which gave us extreme confidence in Aptos’ commitment to help us exceed customer expectations and drive profitable growth. We are excited about the next step in our Aptos relationship and extending Aptos Store across all three brands.”


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