Online fashion brand Manière De Voir to open first store

Manchester-based online fashion brand Manière De Voir, founded by footballer Reece Wabara, will open its first physical store on London's Oxford Street.

Manière De Voir has signed a 10-year lease for a 5,189 square foot retail unit at 354 Oxford Street, named Oxbourne House, which property management company Hines has redeveloped following its acquisition of the building from Transport for London in 2018.

The detached building is located above Bond Street Tube station and will feature a 25-metre double-height frontage, with a bespoke fit-out that reflects Manière De Voir’s mantra of ‘Buy Once, Wear Forever’.

Reece Wabara, founder and chief executive of Manière De Voir, said in a statement: “We are delighted to announce Oxbourne House as our London flagship store. We strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time.

“We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pure plays to become a part of the iconic location which is Oxford Street.”

Wabara, a professional footballer, who has played for England’s under-20 team, Manchester City, and Bolton Wanderers, founded Manière De Voir in 2013 following his passion for fashion. In its first year of business, the label reported more than 1 million pounds in revenue, and it now generates in excess of 30 million pounds a year.