A ‘typical’ online shopper spends more than 6,000 pounds a year via e-commerce sites, according to new research from digital commerce experts, Tryzens.

It’s new report, UK Online Shopping Consumer Preferences, which analysed the choices, experiences, preferences and behaviours of more than 1,000 UK consumers, found that the average UK online shopper was spending 559 pounds a month via the internet.

The most active shoppers are aged between 26 and 45, and those earning more than 45,000 pounds a year, according to the report. However, Tryzens found that lower earners, on between 10,000 and 15,000 pounds, spent as much as 40 percent of their gross income online, while those earning between 60,000 and 100,000 pounds spend about 14 percent.

Men spend the most online, more than the average at 686 pounds a month while women spend around 475 pounds a month. But the research revealed that both shop at a similar frequency, with 66 percent of women making a purchase in a week, and 63 percent of men.

The most significant spend by online shoppers is on food, on average 132 pounds per month, followed by travel, fashion, electronics and homewares. With peak online shopping hours being between 6pm and 8pm with 29 percent of respondents accessing the internet during this two-hour window, the next highest period is between 8pm and 10pm.

Tryzens chief executive Andy Burton said: “We are clearly working in a time of dynamic transition to a new level of convenience for consumers. Consumer expectations are increasing and confidence in online experience is driving growth in online shopping online, where people now assume to be able to access goods how, when and where they want; when international boundaries are more about culture and tax than trade restrictions, and the content of ‘global’ becomes the new norm for sourcing the right product at the right price.”


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