Paloma opens debut Welsh store

Independent Italian brand Paloma has opened its first store in Wales at the St David’s shopping centre in Cardiff, adding to its Brighton store in England, as part of the brand’s expansion plans.

The 2,000 square foot store, located on St David’s Grand Arcade, opposite The White Company, and houses the Italian brand’s designer womenswear and accessory collections.

The Welsh flagship follows the success of the Brighton store and marks the beginning of the brand’s expansion plans, as it targets key locations in the UK to set up regional flagships.

Paloma operations director, Mandhir Shukla, said: “St David’s, Cardiff is a fantastic opportunity for Paloma. We will benefit from being in a destination with a significant regional draw, whilst at the same time maintaining a feeling of independence that is very important to our customers.

“In many ways, opening our second store is a bigger step than making our debut, so getting the location right was vital. We are delighted with our choice of St David’s, and have received excellent support throughout the process.”

St David’s Partnership, Colin Flinn, regional director at Intu, added: “Paloma is a very strong addition to St David’s line-up, adding to the mix of independent retailers that complement the major high street brands. Our strategy of developing the mix at St David’s in this way ensures the centre remains not only the number one retail and leisure destination in Wales, but one of the most in-demand centres in the UK.”

St David’s provides over 1.4 million square foot of retail and leisure space and over 180 stores and is anchored by the largest John Lewis outside of London, Debenhams and Marks and Spencer. In the past year, the shopping centre has secured over 90,000 square foot of lettings including the opening of H&M.

Image: Paloma