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Paul Smith refurbishes its Antwerp flagship store

By Vivian Hendriksz

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Retail

London - Paul Smith flagship store in Antwerp has undergone a major refurbishment, which includes an expanded womenswear area as well as an updated PS Paul Smith room.

Spanning two floors, the refurbished store offers both Paul Smith and PS Paul Smith collections for women and men, in addition to Paul Smith Junior and selected collaborations. Upon entering the stores, customers will pass the till before walking into the Paul Smith Junior area and womenswear section on the ground floor. The newly expanded womenswear space include a wider product offering as well as a new fitting room space.

On the second floor of the store, customers can find the menswear area as well as the refurbished PS Paul Smith room, which is in line with the company's direction for 2017. The new PS Paul Smith room features new colours, furniture as well as the signature bronze banana door handles. Furniture throughout the store has been reupholstered in the assembled check fabric from the Paul Smith for Maharam collection.

Photos: Courtesy of Paul Smith

Antwerp
Flagship
Paul Smith