Phoebe English launches online store

London Fashion Week designer Phoebe English opened her debut e-commerce platform this weekend. Best known for her noir-meets-romance style, English shied away from opening a traditional online store, opting for a digital platform which showcases her "cabinet of curiosities."

“I wanted [an online shop] that really reflected the ethos and spirit of…[my] collections, rather than it being just a bog standard online retail space,” said English to WWD. The online store, found at phoebeenglish.com/shop, offers a curated selection of exclusive and limited edition items from English's current and former collctions.

Such as a hand stitched glass crown, which retails for 390 pounds, and the elastic dart bodice, crafted from wide woven bands of elastic, retailing for 245 pounds. Additional items from English's Core, trans-seasonal collection, such as a latex pencil skirt and net coat are also available.

To celebrate the opening of her web store, English partnered up with esteemed furniture designer Sam Edkins to develop two one of a kind chairs, which are covered in black, hand tied, macramé rubber.