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Polo Ralph Lauren reveals London Flagship store

By Vivian Hendriksz


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London - Ralph Lauren is set to open its debut Polo Ralph Lauren flagship store in London next week ahead of London Fashion Week, further cementing its position as a global fashion brand.

The new store, which will be the first flagship Polo Ralph Lauren store to open in Europe, is set to officially open its doors on September 15, a day before LFW kicks off. Located at 169-173 Regent Street, the 17,561 square foot store is set to offer the brand's full ranges for men, women and children as well as accessories and footwear.

Polo Ralph Lauren opens debut European Flagship Store in London

Spanning three stores, each level of the store has been fitted to offer customers a unique shopping experience. The store's lower level will feature 'The Polo Custom Shop', to encourage shoppers to personalise their purchase together with casual menswear. The ground floor level will offer tailored menswear as well as a haberdashery, while the upper floor will offer the brand's full range of womenswear and childrenswear, including its new womenswear sportswear line debuting this autumn. Polo Sport.

A photo posted by @poloralphlauren on

"The English way of life, the way it blends modern innovation with an innate appreciation for tradition, has always inspired me," said Ralph Lauren, chief creative officer at the Ralph Lauren Corporation in a statement. "London is the perfect city to showcase to Europe the energetic personality of Polo and the fine details of its craftsmanship."

The debut flagship store will also feature Ralph's Coffee + Bar, the company's new cafe concept featured in Ralph Lauren stores in New York and Paris, with a London spin on it. Since its foundation over 40 years ago, the Ralph Lauren Corporation has grown to become an international lifestyle brand known for its all-American inspired design.

The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.

Photo: Polo Sport, Ralph Lauren, Facebook

Flagship Store
Polo Ralph Lauren