Budget fashion and lifestyle retailer Primark has signed a lease for 60,000 square foot of space at Bluewater in Kent, which will feature a sales area of more than 46,000 square foot.
Due to open in 2019 on Bluewater’s Thames Walk, Primark will offer women’s, men’s and children’s fashion, including footwear, and accessories such as lingerie, as well as beauty and homeware.
The move comes following insight gathered from the Bluewater’s SMG guest feedback programme, which highlighted Primark as a consistently requested retailer by a large number of Bluewater’s guests, alongside premium, luxury and international brands.
Russell Loveland, portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “We are always looking for ways to enhance our offer, from securing new premium brands to ensuring we provide the very best of affordable fashion. By providing a comprehensive, relevant and engaging offer, from brands to experiences, we ensure Bluewater remains the number one destination.”
The signing of Primark follows openings by Kate Spade, Coach, Godiva, Neal’s Yard Remedies, Smashbox, Lindt and GraVity at Bluewater in the last 12 months. In addition, Showcase added four new screens to its Cinema de Lux and The White Company upsized to create its new statement store on Bluewater’s lower Guildhall.
Primark operates more than 350 stores in eleven countries: Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US and Italy; and has over 73,000 employees.
Images: courtesy of Primark