Fashion and fragrance brand, Puig, has developed a new technology, Ailice. It allows customers to preview the scent of a perfume, without actually smelling it.
Ailice works by the customer scanning a QR code with their smartphone, then at the counter when the camera is focused on the bottle/package of a specific fragrance, Ailice automatically receives the content from a perfume database and displays the information on the customer’s smartphone, along with the ingredients and other related products which match the customer’s preference.
To launch Ailice, Puid worked with British perfume house, Penhaligon, to produce the Magic Monocle. This is a digital tool piloted across Penhaligon’s boutiques in the UK and Asia, which will help customers navigate the selection of perfumes while creating a wish list of products to test and purchase.