Realbuzz opens debut store in Liverpool

Realbuzz, the independent online performance leisure and fitness brand, has opened its latest bricks-and-mortar store on Liverpool One’s St John Street.

The 1,400 square foot store houses the brand’s range of performance leisure and fitness products, including trainers, apparel, accessories and nutritional supplements from major brands including Adidas, Nike, Asics, New Balance and Mizuno.

The store also offers store-based running clubs, lockers for customers and expert staff on hand to advise with local running knowledge.

The Liverpool store joins its other North West and Midland locations in Chester, Wigan, Solihull, Altrincham, and Warrington, and is part of its ambitious to open a further 30 physical stores in the next two years, with openings already planned in Derby and Coventry.

The brand has stated that it will be focusing on the UK for the next 12 months, before “rapid expansion” in the US and Australia.

Realbuzz plans 30 UK stores in next two years

Paul Eaton, chief marketing officer at Realbuzz, said: “We have built a loyal online community and are thrilled to now bring the buzz to our fitness-focused customers in the Liverpool region.

“Located right in the heart of the city, Liverpool One has an impressive footfall, appealing to visitors from throughout the North West, as well as the significant number of tourists who enjoy the city, making it the clear choice for the next step in our countrywide expansion.”

Alison Clegg, director, asset management, Grosvenor Europe, which manages Liverpool One, added: “Realbuzz is a great addition to St John Street’s line-up, sitting alongside much-loved brands such as Zara, Apple, Office and Victoria’s Secret.

“There is an increasing trend of online brands taking physical space, and Grosvenor is keen to support this evolution as it creates a diverse and modern line-up of retailers. We share the brand’s ethos of promoting a healthy, inspiring and collective community and look forward to seeing this grow at Liverpool One.”

Images: courtesy of Liverpool One/Realbuzz