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Rebecca Minkoff expands instore tech to include self-checkout

By Vivian Hendriksz

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Retail

London - Amazon is not the only retailer reimaging what the future of retail could look like. While the online giant aims to remove all checkout systems and cash registers from its physical stores, US designer Rebecca Minkoff has decided to introduce self-checkout systems in her Soho flagship store.

Minkoff has teamed up with QueueHop, which offers mobile self-checkout technology systems, to offer a seamless shopping experience in-store. The system, which includes an anti-theft tag that unlocks after a payment is made via an app, is aimed at customers who are in a rush, or prefer not to have to speak to sales assistants.

The new system sees customers in store placing an item they wish to purchase on a checkout table. Afterwards the item appears on an iPad screen, which asks the customer to pay, and if they would like a printed receipt or one mailed to them. Once the payment has cleared, customer must place item on another table and the RFID tag on the item unlocks from the item. Customers can then place the tag in the appropriate bin and a sales person will bring over a bag for the item.

"More and more we are seeing millennials want to be in complete control of any and all of their shopping, and that includes payment," said Rebecca Minkoff CEO Uri Minkoff to WWD. "Long gone are the days where you needed to depend fully on a sales assistant to request new sizes or to ring you up. We needed to continue finding ways to make her feel like she can have multiple experiences."

The new self-checkout system also aims to increase customer's sense of control when shopping and avoid long queues when shopping, especially in the run up to Christmas. At the moment, the self-checkout system is only available for selected merchandise is store, such as handbags, scarves and small leather goods, but it will eventually be rolled out to all items in Minkoff's Soho store.

"When we first opened our stores, we looked at enhancing the VIP shopping experience for our customer," added Minkoff. "Now with this new round of technology, we’re looking at ways to perfect the anonymous shopping experience that will empower our customer to not feel the intimidation that can often be felt with the shopping experience."

Photo: Rebecca Minkoff, Facebook

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