Roland Mouret incorporates Swipezoom and Beffitd online

London fashion week designer Roland Mouret has implemented new technologies from Swipezoom and Beffitd online on his eponymous label's e-commerce flagship store to enhance its overall customer experience.

E-commerce solution Swipezoom helps streamline the process of international shipping by eliminating fraud and currency risk, whilst providing customs clearance and delivery to overseas customers and fashion software solutions Benfittd advises customers on the true fit of a garment and recommends what size to purchase.

“Sizing and fit is always an issue for the women who prefers to shop online and Roland Mouret's customer is no different,” commented a spokesperson for Benfittd. “Roland prides himself on designing clothes that fit the female figure to perfection and Befittd will assist in a client’s quest to find the perfect fit when they can't 'try before they buy'.” ​

“This type of technology will help our customers choose the perfect size and, ultimately, help us offer the high level of service our in-store clients receive,” added Megan Pierce, former Digital PR Manager for Roland Mouret.

“We're also extremely excited to launch with Swipezoom, the bespoke global e-commerce adapter. RolandMouret.com is now a truly global business and now boasts a fully localised checkout service for international clientele. Our customer is international and traveling the globe to various destinations and Swipezoom will allow them to purchase however and wherever they like.”

The brand aims to be digitally innovate in what is rapidly becoming an increasingly technological driven landscape.