Sears to bring European brands to the US

London - American department store Sears is launching ‘Showcase at Sears’ a shop-in-shop experience that brings 10 well known European and Latin American apparel brands to the US, which are new or less familiar in America.

Launching in five New York stores this autumn, the Showcase will feature men's and women's apparel, women's shoes, lingerie, handbags, and childrenswear in dedicated shop-in-shop areas ranging from 10,000 to 15,000 square foot within the existing apparel footprint of each store that will be staffed by dedicated associates.

A number of UK-based brands have been chosen including menswear Hawes and Curtis, accessories brand Zatchels and women’s lifestyle brand Biography.

Their join a host of European brands including menswear brand Jack and Jones, fashion retailer Mango, Spanish shoe brand MaryPaz, Spanish womenswear label Punt Roma that offers plus-size fashion, and French childrenswear brand 3 Pommes.

Rounding off the Showcase brands are Mexican lingerie brands Illusion and Fiorentina, and causal menswear label, Lmental.

Apparel styles featured in the shop-in-shop will range from fast fashion and fitness to contemporary sportswear and professional looks, with prices ranging from 10 to 175 dollars.

"We are creating an experience for our members unlike anything in the US retail industry - a fashion-forward, shop-in-shop apparel collection featuring established and popular international fashion brands," said David Pastrana, president of apparel, Sears Holdings. "Showcase at Sears gives our members access to fresh international trends, styles and fashions at an affordable price - and only found at Sears.”

Sears to launch European and Latin America ‘Showcase’ boutique

Joelle Maher, president and chief member officer for Sears, added: "These curated collections are a perfect complement to our existing apparel assortment and offer exposure to brands you'd otherwise have to travel internationally to try on.

"Not only will our members love the fashion and selection, they'll love the unique space we're building out in each store. It will be inviting, high-energy, and staffed with knowledgeable associates dedicated to serving members who shop the Showcase."

Showcase at Sears will open inside: Cross County Shopping Center (Yonkers, N.Y.); The Galleria at White Plains (White Plains, N.Y.); Green Acres Mall (Valley Stream, N.Y.); Newport Centre Mall (Jersey City, N.J.); and Woodbridge Center (Woodbridge, N.J.) this autumn.

Sears teamed up with the SGN Group, the market leader for established European fashion, cosmetic and jewellery brands that look to establish a US presence, to put together the brands for the Showcase at Sears boutiques.

Image: courtesy of Sears