Selfridges expands click and collect service

In order to appeal to wider group of consumers, premium department store group Selfridges has expanded its click and collect services.

Customers now have until 10 pm to place an order for a free in store pick up the next day after noon, offering longer time frame for shoppers to make purchases in comparison to the previous 4 pm deadline for click and collect.

In addition, Selfridges has also extended its deadline for next day delivery to 6 pm to satisfy customers searching for the instant gratification rush when shopping. The department store currently offers click and collect services at all four of its stores, in London, Birmingham and Manchester.