Selfridges' reimagined menswear floor decked out with skate bowl

A new permanent wooden skate bowl has been added to Oxford Street’s 1909 flagship Selfridges store as part of its ‘reimagined’ men’s streetwear room.

The 18,000 square foot Designer Street Room is the newest addition to Selfridges’ menswear floor and, despite being in the menswear section, is said to be gender fluid, with a “versatile customer service adapted to respond to all customers regardless of gender”.

Selfridges described the new area as a “dynamic space” that “aims to connect the street-to-designer customer with their favourite brands, new labels and creative individuals in a way hitherto unexplored that will be constantly informed by their cultures and communities”.

For its launch, Instagram and online store @dotCOMME are also offering an original collection of archive Walter van Beirendonck pieces, paired with a SS19 collection chosen by Selfridges buyers. This is set to be the first display in a series of digital-to-physical partnerships that will host personal archives and shoppable retrospectives in the room.

The new space will house flagships for Gucci, Off-White c/o Virgil Abloh, Stone Island, Amiri, A Cold Wall, A Bathing Ape, Versace, and Kenzo.

Photo credit: Selfridges