Selfridges to focus on sustainability with Bright New Things

Luxury department store Selfridges is partnering with the Centre for Sustainable Fashion on its Bright New Things talent platform, which will launch in January and focus on designers who put “sustainability at the heart of their fashion practices”.

2016 will mark the fifth year that Selfridges has championed design talent, including Simone Rocha, Astrid Andersen, Sadie Williams and Christopher Shannon, who were part of the Bright Young Things, and last year the focus was given a twist and renamed the Bright Old Things, highlighting creative talents ranging from their late 40s to mid 80s.

In January, Selfridges will dedicate its London windows as well as retail space, to a host of designers of all ages who have been chosen because they can demonstrate their focus on environmentally friendly methods of production as well as innovative design. They will be given access to mentors from the Centre for Sustainable Fashion and a team of Selfridges experts in buying, finance, legal and creative direction.

Selfridges names Bright New Things designers

The designers taking part in Bright New Things includes NewGen designer Faustine Steinmetz, knitwear designer Katie Jones, Martina Spetlova, known for her handwoven leather pieces, London-based sustainable swimwear label Auria, millinery designer Mich Dulce and Unmade, which allows customers to create their own knitwear.

“The project gives us so much insight into the future of fashion.” Selfridges creative director, Linda Hewson told WWD. “Bright New Things will share a powerful message of positivity and invention in retail, proving that the best fashion sustains.”

Image: Selfridges