Seraphina opens first UK pop-up

Womenswear brand Seraphina has opened its first pop-up store on London’s King’s Road to showcase its swimwear, beachwear, and loungewear for an 8-week period.

Located at 330 King’s Road in London’s Chelsea, the 840 square foot pop-up store will offer its range of easy-to-wear collection of shirts, dresses, shorts and nightwear.

The pop-up is the latest addition to the King’s Road, which last month welcomed the Summer Box pop-up that features ten brands, including Pepa & Co, Taylor Morris, Beach Candy, and Jada.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “We have two exciting new pop-up stores on the King’s Road and are delighted both have selected this location to showcase their luxury and designer products. Each adds a unique dimension to our line-up of brands.

“The King’s Road is an iconic shopping destination for international visitors and Londoners alike, and the response to the Summer Box pop-up has been amazing.”