Seraphina returns to King’s Road with resort-wear pop-up

Resort and loungewear brand Seraphina has returned to Chelsea’s King’s Road where it will stay open until July, marking its tenth consecutive summer pop-up in the Sloane Stanley Estate.

The pop-up is open between 12 May and 7 July and will offer garments suitable for everyday holiday wear. Additionally, artisan clothing and lifestyle brand An Indian Summer will be returning from 16 May to 10 June after its debut pop-up last year.

“From the vibrant and eclectic shoppers, to the fellow boutique and quirky retailers, we always look forward to showcasing our collection at 340 King’s Road in the spring,” Fiona Hodges, founder of Seraphina said in a statement. “Our success in the pop-up space was born within the Sloane Stanley estate and we are very grateful for the opportunity to continue our seasonal pop-up in this attractive destination, for all these years.”

Hannah Grievson, property director at Sloane Stanley, added: “Seraphina’s recurring pop-up at 340 is a perfect example of our successful approach to short-term leases which enable our visitors to enjoy seasonally appropriate pop-ups and we’re thrilled that they are joining us for their tenth year.

“The two returning brands reflect the continued positive results from our offer for brands to use the King’s Road as a creative platform for innovative concepts. The chic and beautiful resort-wear offered by both Seraphina and An Indian Summer provide our shoppers with timely fashion items fit for the coming holiday season.”

Photo credit: Seraphina