Shein to open pop-up in Liverpool

Online fashion retailer Shein has announced it is opening a pop-up shop in Liverpool One from April 19 to 21.

The pop-up will mark Shein’s first of 2024 and will showcase its latest spring/summer 2024 collections, including partywear, workwear, swimwear and curve, as well as its beauty range ‘Sheglam’ and homeware.

In addition, the pop-up will also introduce its new fashion label ‘Musera’ to consumers for the first time. The label, created by Shein’s new design team in Manchester, aims to offer “original trend driven styles” with monthly drops.

Shein said in a statement: "The launch of Shein's pop-up shop marks an exciting milestone as it brings the Musera, Sheglam and core Shein collections to life, alongside complimentary photo moments, live fashion illustrations and makeovers."