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Shop at Bluebird launches Rêve En Vert pop-up

By Danielle Wightman-Stone



The Shop at Bluebird on London’s King’s Road is hosting a three-week pop-up in partnership with sustainable fashion e-commerce platform Rêve En Vert to highlight eco-friendly fashion brands.

The Stories pop-up brings to life the “incredible journeys” of 11 brands, focusing on their “eco-driven ethos” featuring everything from up-cycled leather jackets and accessories to activewear made from eucalyptus and responsibly grown beechwood trees, with prices ranging from 40 to 650 pounds.

The Shop at Bluebird head Claire Miles, said: “I am delighted to be collaborating with a brand as inspiring as Rêve En Vert. Each of the brands they have curated into Stories offers a completely unique take on eco-fashion without sacrificing design or vision. We always seek brands that have a great narrative and history to share with our customers.”

The pop-up will debut REV by Rêve En Vert, a capsule collection of sustainable luxury core pieces, made from off-cuts of designer fabrics that have been up-cycled into a one of a kind collection, which has been made locally in an ethical factory in East London.

Shop at Bluebird highlights eco-friendly fashion brands with new ‘Stories’ pop-up

The other brands includes: Sway NYC, which uses 100 percent excess materials and vintage pieces to produce completely new leather jackets and bags; Von Holzhausen that features ethically-sourced leather bags with designs created from by-products of the food industry; Bree Layne, a collection that’s made entirely from dead stock and pre-existing materials; and Fonnesbech which has created a collection of workwear pieces that mix the Scandi-style of their native Copenhagen with the timeless aesthetic of eco-fashion.

While Woron introduces their range of ethical lingerie; Mara Hoffman collection showcase vibrant prints made using environmentally friendly fabrics, which also includes packaging and labels that are 80 percent post-consumer waste; Vyayama provides a natural alternative to synthetic yoga wear with their Tencel-based fabrics sourced from sustainably farmed eucalyptus; Cosi centres around ethical throws and shawls; while Maiyet partners with global artisans to incorporate handcrafted details and unexpected fabric techniques into its collections; and ELV Denim takes old denim stock and transforms it into new pieces.

Rêve En Vert co-founder, Cora Hilts, added: “Rêve En Vert is very pleased to be collaborating with Bluebird to tell the stories of a carefully curated group of designers. We have chosen these lines based on their unique approaches to sustainability and commitment to ethics. "Stories" will feature the best of Rêve En Vert and The Shop at Bluebird's efforts to show beautiful style and transparency.”

Images: courtesy of The Shop at Bluebird

rêve en vert
The Shop at Bluebird