South West were the “most prolific” Easter weekend shoppers

Royal Mail has revealed that residents in the South West of the UK topped its ranking of the top towns and cities where the most online shopping took place over the Easter bank holiday.

Residents in Exeter and Torquay were the “most prolific” Easter weekend online shoppers, topping the ranking of Royal Mail Tracked parcels accepted from retailers and businesses into the Royal Mail network between March 28-30.

Following the South West was Scotland, with Aberdeen, Dumfries and Inverness taking third, fourth and fifth spot respectively.

Making up the rest of the top 10 hotspots were Plymouth, Shrewsbury, Carlisle, Milton Keynes and Truro, meaning that the South West took four of the spots on the chart.

Royal Mail Parcels managing director Nick Landon, said: “The Easter bank holiday is a key shopping event both online and on the high street. Analysis of parcels handled by our extensive network of around 1,400 delivery offices reveals that Exeter is this year’s Easter online shopping hotspot.

“As always, customers shopping online want their orders processed as quickly as possible so we have extended the acceptance times for our Tracked48 services making it possible for retailers to insert their parcels into our network up until 12pm for delivery either the next working day or in two working days.”