Study: The US found to be the best country for thrift shopping

When Macklemore released his song ‘Thrift Shop’ in 2012, glamorizing second-hand shopping and the valuable pieces one can find if they are dedicated enough to the art of thrifting, it’s unlikely that he foresaw the massive uptick in pre-loved fashion shopping. No longer viewed as a shopping option for people with low incomes, over the last decade, thrifting has surged in popularity, particularly among Gen Z, driven by growing concerns over the ethical and environmental impacts of fast fashion production. Further catalyzed by events like the tragic 2013 Rana Plaza collapse in Bangladesh, which exposed unsafe conditions and unethical treatment of garment workers, this prompted a global conversation about sustainable production and consumption.