Superdry opens first store with dedicated sports entrance

Fashion retailer Superdry has completed the renovated of its St David’s store in Cardiff to include the first dedicated Superdry Sports entrance.

The British clothing brand, famed for combining American design with Japanese style graphics, has transformed the entire store as part of its strategy to enhance the customer experience, including a new shop frontage, which has been designed to reflect the brand’s latest concept, and a dedicated Sports entrance complete with signage that leads into the full new Superdry Sport range.

The store design has been carried out by the brand’s in-house team in conjunction with design agency SKK.

A Superdry spokesperson said: “We are delighted to share Superdry’s new concept with our loyal customers at St David’s. Providing the perfect in-store experience is key, and we believe this latest fit-out will significantly enhance the customer journey.”

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, Colin Flinn, regional managing director - west, added: “We are very proud that Superdry has choosen to develop within St David’s. Superdry’s recent refit is a result of their popularity and success at St David’s, and I am confident customers will love their latest concept.”

Images: courtesy of Superdry/St David’s