Supertrash opens Carnaby Street flagship

Dutch womenswear brand Supertrash has relocated from his South Molton Street store to London’s Carnaby Street with a new two-storey flagship.

The new location at 43 Carnaby Street, on the corner of Carnaby and Ganton Street, is in a more prominent location and the Dutch fashion brand is looking to take advantage of the higher footfall in the area, as well as the mix of international fashion brands.

Supertrash owner and creative director Olcay Gulsen said: “I can’t wait for our fans to see our latest London store. We’ve worked hard to design a space where, much like a favourite boutique hotel, customers feel right at home.

“Carnaby Street already feels like home to us. Some of the most exciting times in fashion and music’s recent history are woven into the area and we are so excited to be part of that story.”

Samantha Bain-Mollison, head of group retail strategy at Shaftesbury, added: “Supertrash will be a great addition to Carnaby. The strong lifestyle brand will provide directional womenswear to our customers. Carnaby is about great fashion product and unique store environments and Supertrash delivers both.

Supertrash closed the South Molton Street at the end of July.