Tala to make physical in store debut in Selfridges

British athleisurewear brand Tala is set to make its physical debut in the luxury department store chain Selfridges.

From May 10 onwards, Tala will be available for purchase in all four Selfridges stores, including locations at Oxford Street, a branded store in Manchester Trafford, the Manchester Exchange Square, and the Birmingham location. The Tala spaces in Selfridge will offer popular collections such as DayFlex, Sculpt Seamless, Signature Sweats, and 365 Sculpting Lounge.

“Anyone who knows Tala knows that we - and I - are completely product-obsessed, so for customers to be able to try on their favorite Tala pieces in person is incredibly exciting, and I couldn't think of a better place to start than Selfridges, a retailer that holds so much history within its walls,” said Grace Beverley, founder of Tala in a statement.

Tala’s launch in Selfridges signifies the start of a new chapter for the brand, as it seeks to engage with customers in a more immersive, hands-on way. By partnering with Selfridges, customers will be able to feel the quality of Tala’s fabrics firsthand and learn more about the brand’s focus on design and sustainability.

“We're very excited to be launching Tala at Selfridges. It's a milestone moment to experience our brand in a physical retail environment for the first time, to feel and experience the quality and unique attributes of our products that set our brand apart,” said Morgan Fowles, CEO of Tala, in a statement.

“Selfridges has selected a beautiful edit of new and best-selling Tala products and will bring them to life in their exciting and unique retail environment. Known for curating the finest and most innovative brands whilst sharing our commitment to ESG, Selfridges provides the perfect backdrop to connect with a broader audience whilst strengthening our bonds with our community,” added Bosse Myhr, buying director of menswear, womenswear, and childrenswear at Selfridges.

“We are thrilled to welcome activewear brand, TALA to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands, and so we are super excited to be working with talented entrepreneur and founder Grace Beverley.”