Ted Baker opens first store in Vietnam

British high street retailer Ted Baker has opened its debut store in Vietnam. Together with a list of other premium fashion retailer, Ted Baker has opened a store in the newly renovated shopping centre Saigon Centre, in Ho Chi Minh City, Vietnam.

Located on the second floor of the shopping centre, the store is flanked by other international apparel brands such as Topshop, Nine West and Aldo, and features Ted Bakers Autumn/Winter 2016 collection for men and women.

A photo posted by Ted Baker (@ted_baker) on Aug 23, 2016 at 9:30am PDT

Ted Baker's Vietnamese business arm will be overseen by retail management firm Maison. The fashion distributor works with 17 international brands through South East Asia, including Coach, Dorothy Perkins, Karen Millen and Mango.

Located at 92-94 Nam Ky Khoi Nghia Street with District 1 of the capital, Saigon Centre is the city's latest luxury shopping mall to open. The leisure development, which will include 195 luxury serviced apartment situated above the centre, is set to be completed by the end of 2017.

Since its foundation in 1988, Ted Baker has grown into a global lifestyle brand which celebrates its British heritage. The British brand currently counts 448 stores and concessions around the world, including 93 in Europe, 97 in the US and Canada and 64 in the Middle East and Asia.