The Outnet expands menswear with US launch

Luxury discount website The Outnet, owned by Yoox Net-a-porter Group, is expanding its menswear offering in the US, following a successful launch in the UK, EMEA and Asia Pacific in March.

The launch will allow customers in the US to seamlessly shop both menswear and womenswear by switching between the two categories on The Outnet’s site. In addition, the US website will also have a dedicated menswear homepage, menswear mega nav drop down, editorial and marketing campaigns.