The rise of vegan fashion, in stats

Veganism is on the rise, so much so that a record number of non-vegans have adhered to Veganuary, a pledge to start the year by challenging oneself to follow a plant-based lifestyle for an entire month. No less than 250,000 pledges were made this year. Whether all these people actually managed to stick to veganism for 30 days it is hard to tell, but data analytics firm Edited went on a quest to find out how the increasing number of vegans has been affecting online retail. Here’s what they found: