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The Shop at Bluebird to open Covent Garden store

By Danielle Wightman-Stone


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Luxury concept store, The Shop at Bluebird owned by Jigsaw has signed up to a 15,000 square foot space in London’s Covent Garden.

Due to open in early 2018, the new three-storey store at Carriage Hall on Floral Street, will house two floors for its retail offering, alongside a large restaurant on the second floor.

Peter Ruis, chief executive of The Jigsaw Group, said: “The Shop at Bluebird is London’s foremost concept store. In Carriage Hall, and Covent Garden we have found the ultimate opportunity to take it to the next level.

“In a world full of mediocre, identikit shop concepts, the Shop at Bluebird will be a celebration of only the finest in luxury fashion, beauty, home, lifestyle and food. It will be an international destination for all those that seek excellence in retail.”

The refurbishment of the 19th century Grade II listed Carriage Hall is the latest phase of the redevelopment of Floral Street in Covent Garden and The Shop at Bluebird will join a line up that includes Agnès B and Paul Smith as well the new UK flagship store for Kent and Curwen.

Michelle McGrath, director of Capco Covent Garden, added: “The Shop at Bluebird is the perfect fit for Carriage Hall and Floral Street which is returning to its fashion and lifestyle roots. Their retail excellence and curated luxury will set the store apart and complements our vision for Covent Garden, where we are creating a differentiated lifestyle location for our visitors.”

The Shop at Bluebird